OUR LEADERSHIP

Avinoam Zafir
Vice President, Marketing

Mr. Avinoam Zafir is the Corporate Vice President for Marketing at IMI Systems and
leads global sales and marketing worldwide, driving marketing strategic planning and
shaping growth initiatives in both developed and emerging markets.
Mr. Zafir Joined IMI in 1992 and held various marketing positions, until being appointed
as IMI’s Corporate VP for Marketing from 1999 until 2003 for the first time, when he
became a Marketing Director at RAFAEL, before returning in 2006 to IMI for his current
Position.
Prior to joining IMI, Mr. Zafir held various sales and marketing positions including Sales
& marketing director at Cyclone Aviation Products in Karmiel, Israel and R&D Engineer
at the Boeing Commercial Airplane Company in Everett, Wa., US.
Outside the business sector, Mr. Zafir served in the IDF Special Forces from which he
retired as Lt. Colonel (Res).
Mr. Zafir holds a B.Sc. in Mechanical Engineering from the Technion, Israel Institute of
Technology in Haifa and an MBA from the Derby University, Israel and has two U.S.
registered patents (United States Patent 4951849, and United States Patent 4717290).

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